Your offer has changed
The information architecture and messages no longer explain what your business does today.
Website redesign · Gaspa BrusselsWebsite redesign. A rethought experience. A prepared transition.
Does your website no longer reflect your offer or hold visitors back? Gaspa rethinks its content, design and technical foundation while preparing the migration of useful pages, redirects and launch.
First 30-minute conversation · Free · No commitment
250
completed projects
4.96/5
Sortlist · 18 reviews
Your starting pointRedesign your website for a clear reason.
Visitors hesitate
Information is scattered, mobile navigation is difficult or calls to action are unclear.
The website is becoming difficult to manage
Each change requires a workaround or creates new inconsistencies between pages.
Prepare a controlled migration
Useful content, URLs and connected tools are inventoried before deciding what to replace.
THE PROCESS AT A GLANCE
- 01
Inventory
Useful pages, content and journeys are identified.
- 02
Redesign
The offer becomes a clearer structure.
- 03
Switch over
Content and links are checked before publication.
An approach tailored to your context.
Keep what is useful. Clarify what matters.
Imagine a website whose offer has evolved over the years. Pages are inventoried, navigation is reorganised and useful content is retained. The new experience is approved before the transition.
Website auditNew structureContentRedirects
Inventory
Useful pages, content and journeys are identified.
Redesign
The offer becomes a clearer structure.
Switch over
Content and links are checked before publication.
Illustrative example · Website redesign This scenario does not describe a client project.
How we support youA prepared redesign, from diagnosis to publication.
Each phase produces concrete deliverables. You see progress, understand the choices and approve the relevant points before moving forward.
Clarify the journey
01We define your audiences, messages and expected website actions.
✓A clear structure and editorial priorities.
An audit of the existing website
02An inventory of pages, useful content, journeys, constraints and migration considerations.
✓An inventory to decide what to keep.
A rethought experience
03A new structure, responsive design and content prioritised around your objectives.
✓A new structure and consistent pages.
A controlled transition
04Migration of selected content, a redirect plan, checks and monitoring after publication.
✓Migrated content and checked links.
Review with you
05Key scenarios, errors and exceptions are examined before the next phase.
✓Visible approvals and discrepancies addressed.
Publish and monitor
06Journeys, links and measurement are checked before and after launch.
✓A prepared launch and reference points for the next phase.
Making the right choicesRebuilding everything is not always the right answer.
The choice depends on your users’ needs, the existing system and the cost of future development. We make the trade-offs clear before development begins.
Improve priority issues
01When the structure and foundation remain suitable, content, journey or interface fixes may be enough.
✓Keep the elements that already serve a purpose.
Rethink the whole website
02A redesign is justified when the offer, architecture or technology can no longer support the objectives.
✓Prepare a transition with a clear scope.
Key decisionsSEO migration is planned before the new design.
These decisions are reviewed with your team. They determine the possible uses, responsibilities and conditions for the next step.
Inventory useful pages
Content, URLs, links and available data help decide what to retain, enrich or consolidate.
Connect old and new URLs
Destinations and redirects are documented. Forms and internal links are checked in their new context.
Monitor after publication
Errors, indexability and visibility changes are monitored. Changes are interpreted carefully, without position guarantees.
CollaborationA prepared intervention, step by step.
A shared framework, demonstrations and explained decisions. Your team knows the next steps, expected deliverables and points to approve.
An approachable team
You know who manages, designs and develops your product. The right people join the conversation at the right time.
Clear checkpoints
You see progress regularly and approve screens, priorities and releases before the next step.
Decisions explained
Before taking action, we explain the impact on your budget, timeline and the product’s ability to evolve.
Step(01)
Audit
The scope, access, feasible checks and service continuity constraints.
WHAT WE DO
Gather the reported problems
Define the relevant journeys
Review available access
Identify dependencies
Clarify service continuity constraints
An explicit scope
An inventory of the existing system
Risks to examine
Prioritisation criteria
An intervention schedule
People involved
Project leadershipProject managerProduct DesignerYou and your stakeholders
What you approve
The scope, access, feasible checks and service continuity constraints.
The right expertise, a team that knows you.
Specialists are brought in according to the project’s needs; this introduction does not imply a fixed project team.
01Guillaume
Founder and project director
Strategy, discovery and leadership
02Luca
Lead developer
Architecture and development
03Hugo
Lead developer
Development and quality
04Matteo
Project Manager
Coordination and visibility
05Chiara
Project manager
Coordination, communication and follow-up
Client reviews4.96/5 ★★★★★
Sortlist · 18 reviews · checked 13/10/2026
Collaboration described by the people who experience it.
Our clients share what matters during a project: a team that is available, responsive and committed.
Read client reviews on Sortlist
We greatly appreciated the team’s availability and responsiveness, as well as their sincere commitment to understanding the specific needs of golf and meeting our requirements as closely as possible.
Valentin Outters
Alba Golf
An excellent experience with Gaspa Agency! A big thank you to the team for their professionalism and efficiency. The application was delivered on time, with a real ability to adapt and, above all, constructive suggestions.
Reda Belyazid
ProtectU
We appreciated Guillaume’s availability and the way his colleagues listened to us throughout our project.
Jules Gerard
Cupigo
Start a projectLet’s prepare the website that reflects you today.
No specification needed. Tell us about your idea, your current tool or the problem you want to solve. We will help you work out the next steps.
Free first conversationNo commitmentConfidential enquiry
4.96/5★★★★★
Sortlist
250
completed projects
Shall we discuss your project?
Guillaume Gasparini 
Founder of Gaspa
Before suggesting a solution or a team, we take the time to understand your needs, constraints and project goals.
Schedule a meeting“The team’s availability and responsiveness.”
Valentin OuttersHead of Product — Alba Golf AI
Frequently asked questionsWebsite redesign: answers to help you move forward.
Yes, in many projects. Even without changing the domain, URLs, content, links and redirects need to be reviewed when the structure changes.
Products and brands designed to evolve.
Axiom, Cupigo and Al Por Tres illustrate our work on product journeys, interfaces and identity. Expertise brought together to shape your project.
01Gaspa project showcase
SaaS platformVisual identity
Axiom
A digital ecosystem bringing together learning, content, live sessions and community.
02Gaspa project showcase
Cupigo
Mobile applicationProduct Design
Cupigo
A dating experience designed around real, time-limited interactions.
03Gaspa project showcase
AL POR TRES
Visual identity
Al Por Tres
A premium, welcoming identity for a brasserie within a padel club.