Express your difference
Art direction translates your positioning and personality into reasoned visual choices.
Brand identity · Gaspa BrusselsBrand identity. Your brand recognised. Across every medium.
Logo, colours, typography and graphic language: Gaspa creates a visual identity consistent with your positioning. A system designed for your interfaces, materials and the people producing them.
First 30-minute conversation · Free · No commitment
250
completed projects
4.96/5
Sortlist · 18 reviews
Products and brands designed to evolve.
Axiom, Cupigo and Al Por Tres illustrate our work on product journeys, interfaces and identity. Expertise brought together to shape your project.
Your starting pointA visual identity needs to work beyond its presentation.
Connect touchpoints
Websites, applications, presentations and communications share a recognisable language.
Make variations easier
Your teams have files and rules that let them produce materials without reinterpreting the brand.
Prepare digital uses
The identity is tested in interfaces, short formats and the different materials that will carry your brand.
THE PROCESS AT A GLANCE
- 01
Define
Positioning guides a visual territory.
- 02
Apply across materials
Elements are tested on useful materials.
- 03
Hand over
Files and rules support consistent application.
An approach tailored to your context.
One visual language. Several touchpoints.
Consider a service brand launching. Art direction defines its character, then symbols, colours and typography are applied to the website, presentations and essential materials.
Art directionLogo and symbolsTypographyBrand guide
Define
Positioning guides a visual territory.
Apply across materials
Elements are tested on useful materials.
Hand over
Files and rules support consistent application.
Illustrative example · Brand identity This scenario does not describe a client project.
How we support youFrom visual territory to your brand materials.
Each phase produces concrete deliverables. You see progress, understand the choices and approve the relevant points before moving forward.
Define the direction
01We clarify your audiences, objectives, context and uses to cover.
✓A shared brief to guide decisions.
An art direction
02Reasoned visual territories based on your brand, its audiences and uses.
✓A reasoned visual territory.
An identity system
03Logo and variations, colours, typography and graphic elements within the selected scope.
✓Consistent symbols and variations.
Application rules
04Usable files, sample materials and a guide to maintain the identity over time.
✓Files and a guide for your teams.
Validate uses
05Decisions are tested against the scenarios and media agreed with you.
✓Reasoned adjustments before handover.
Prepare the next phase
06Handover and discussions with your teams organise how the work is applied.
✓Usable deliverables and clear continuity.
Making the right choicesCreate or evolve your identity?
The choice depends on your audience, objectives and future uses. We make directions and their implications clear before applying them.
Preserve recognised symbols
01A logo or appreciated element can be retained when its value remains aligned with your positioning.
✓Evolve for a clear reason.
Define a new territory
02A new offer, repositioning or brand launch may require renewed visual expression.
✓Build a consistent system from the start.
CollaborationFrom the brief to decisions ready for handover.
A shared framework, demonstrations and explained decisions. Your team knows the next steps, expected deliverables and points to approve.
An approachable team
You know who manages, designs and develops your product. The right people join the conversation at the right time.
Clear checkpoints
You see progress regularly and approve screens, priorities and releases before the next step.
Decisions explained
Before taking action, we explain the impact on your budget, timeline and the product’s ability to evolve.
Step(01)
Understand
The problem to solve, design direction and expected deliverables.
WHAT WE DO
Explore uses
Clarify positioning
Review existing materials
Identify friction points
Define decisions to make
A shared brief
Priority audiences
Design constraints
Hypotheses to verify
Acceptance criteria
People involved
Project leadershipProject managerProduct DesignerYou and your stakeholders
What you approve
The problem to solve, design direction and expected deliverables.
The right expertise, a team that knows you.
Specialists are brought in according to the project’s needs; this introduction does not imply a fixed project team.
01Guillaume
Founder and project director
Strategy, discovery and leadership
02Luca
Lead developer
Architecture and development
03Hugo
Lead developer
Development and quality
04Matteo
Project Manager
Coordination and visibility
05Chiara
Project manager
Coordination, communication and follow-up
Key decisionsDeliverables to keep your brand active.
These decisions are reviewed with your team. They determine the possible uses, responsibilities and conditions for the next step.
Recognisable symbols
The logo, variations and graphic elements are prepared for selected uses, from small formats to communication materials.
Visual language rules
Palette, typography, compositions and image treatment provide a common direction for future creations.
Files and application examples
Usable formats, priority materials and usage guidance make handover easier. Third-party licences are specified.
Client reviews4.96/5 ★★★★★
Sortlist · 18 reviews · checked 13/10/2026
Collaboration described by the people who experience it.
Our clients share what matters during a project: a team that is available, responsive and committed.
Read client reviews on Sortlist
We greatly appreciated the team’s availability and responsiveness, as well as their sincere commitment to understanding the specific needs of golf and meeting our requirements as closely as possible.
Valentin Outters
Alba Golf
An excellent experience with Gaspa Agency! A big thank you to the team for their professionalism and efficiency. The application was delivered on time, with a real ability to adapt and, above all, constructive suggestions.
Reda Belyazid
ProtectU
We appreciated Guillaume’s availability and the way his colleagues listened to us throughout our project.
Jules Gerard
Cupigo
Start a projectLet’s show what makes you distinctive.
No specification needed. Tell us about your idea, your current tool or the problem you want to solve. We will help you work out the next steps.
Free first conversationNo commitmentConfidential enquiry
4.96/5★★★★★
Sortlist
250
completed projects
Shall we discuss your project?
Guillaume Gasparini 
Founder of Gaspa
Before suggesting a solution or a team, we take the time to understand your needs, constraints and project goals.
Schedule a meeting“The team’s availability and responsiveness.”
Valentin OuttersHead of Product — Alba Golf AI
Frequently asked questionsBrand identity: answers to help you move forward.
Naming, brand strategy and visual identity are separate scopes. They can be connected within an engagement, but deliverables and necessary checks are specified at the start.