Find the context
A record brings together useful conversations, documents and contacts before resuming a relationship.
Custom CRM · Gaspa, BrusselsCustom CRM. Every customer relationship keeps its context.
Contacts, opportunities, quotes and follow-ups: Gaspa designs a CRM that follows your sales cycle. Your teams share relevant history and know the next action, without multiplying files.
First 30-minute conversation · Free · No commitment
250
completed projects
4.96/5
Sortlist · 18 reviews
Your starting pointA CRM that is useful to the people who use it daily.
Move opportunities forward
Sales stages, owners and next actions reflect the way you sell.
Connect sales and operations
An accepted quote passes the right information to billing, the project or the delivery team.
Regain control
Define the roles, data and integrations that support your sales cycle, with a tool your team understands and can improve.
From first contact to a signed deal.
Imagine a small service business: an enquiry arrives, a salesperson qualifies it, conversations are added to the record and the next follow-up stays visible. Once the proposal is accepted, the project team finds the context it needs to begin.
Sales pipelineCustomer recordFollow-ups and tasksConnected tools
Centralise
Contacts, businesses and history brought together in a shared record.
Track
A stage, an owner and a next action for every opportunity.
Hand over
The signed deal moves into operations with its context.
Illustrative example · Fictitious data A journey to define with your sales teams.
How we support youFrom first contact to ongoing relationship management.
You know your business. We translate it into journeys, screens and clear rules, with concrete results to test and approve.
Scope your uses
01We map the sales cycle, roles, tools and pain points.
✓A prioritised scope and success criteria.
Design and test
02Your teams try customer records, the pipeline and useful views before development.
✓A prototype validated with future users.
Prepare the data
03We inventory files, reconcile duplicates and test imports before migration.
✓Checked mappings and a controlled migration.
Develop and connect
04The CRM takes shape with your rules and integrations with the selected tools.
✓Testable releases and controlled data exchange.
Roll out and train
05A pilot helps review actual use, adjust screens and prepare onboarding.
✓A gradual launch with your teams.
Keep improving
06Feedback from the field guides fixes, automation and subsequent modules.
✓A roadmap that follows your business.
Making the right choicesOff-the-shelf CRM or custom CRM?
The choice depends on your users’ needs, the existing system and the cost of future development. We make the trade-offs clear before development begins.
Adapt an existing CRM
01Prefer this when stages, data and integrations are supported without stacking workarounds.
✓Compare configuration, licences and adoption.
Create your own CRM
02Relevant when your sales cycle, rules or integrations require a specific experience.
✓Build the scope that makes a difference.
Key decisionsData migration is part of the CRM project.
These decisions are reviewed with your team. They determine the possible uses, responsibilities and conditions for the next step.
Gather and clean
Sources, duplicates, useful fields and history are inventoried before import. Retained data should serve a purpose.
Connect the tools
Forms, email, billing or ERP: integrations are selected according to the tools’ capabilities and the work to avoid.
Organise adoption
Roles, views and input rules are tested with a pilot team. Training uses actual cases.
CollaborationFrom the field to rollout, with your teams.
A shared framework, demonstrations and explained decisions. Your team knows the next steps, expected deliverables and points to approve.
An approachable team
You know who manages, designs and develops your product. The right people join the conversation at the right time.
Clear checkpoints
You see progress regularly and approve screens, priorities and releases before the next step.
Decisions explained
Before taking action, we explain the impact on your budget, timeline and the product’s ability to evolve.
Step(01)
Observe
The target process, priority rules and first group of users.
WHAT WE DO
Observe an actual case
Map roles
Inventory business rules
Review source data
Identify tools to connect
A process map
Roles and responsibilities
Rules and exceptions
A data migration plan
A first workflow to roll out
People involved
Project leadershipProject managerProduct DesignerYou and your stakeholders
What you approve
The target process, priority rules and first group of users.
Client reviews4.96/5 ★★★★★
Sortlist · 18 reviews · checked 13/10/2026
Collaboration described by the people who experience it.
Our clients share what matters during a project: a team that is available, responsive and committed.
Read client reviews on Sortlist
We greatly appreciated the team’s availability and responsiveness, as well as their sincere commitment to understanding the specific needs of golf and meeting our requirements as closely as possible.
Valentin Outters
Alba Golf
An excellent experience with Gaspa Agency! A big thank you to the team for their professionalism and efficiency. The application was delivered on time, with a real ability to adapt and, above all, constructive suggestions.
Reda Belyazid
ProtectU
We appreciated Guillaume’s availability and the way his colleagues listened to us throughout our project.
Jules Gerard
Cupigo
Start a projectYour next follow-up starts with a clear CRM.
No specification needed. Tell us about your idea, your current tool or the problem you want to solve. We will help you work out the next steps.
Free first conversationNo commitmentConfidential enquiry
4.96/5★★★★★
Sortlist
250
completed projects
Shall we discuss your project?
Guillaume Gasparini 
Founder of Gaspa
Before suggesting a solution or a team, we take the time to understand your needs, constraints and project goals.
Schedule a meeting“The team’s availability and responsiveness.”
Valentin OuttersHead of Product — Alba Golf AI
Frequently asked questionsCustom CRM: answers to help you move forward.
Not necessarily. The CRM organises sales relationships; the ERP may remain the reference for operations and management. We define which system owns each piece of data and which exchanges avoid duplicate entry.
Products and brands designed to evolve.
Axiom, Cupigo and Al Por Tres illustrate our work on product journeys, interfaces and identity. Expertise brought together to shape your project.
01Gaspa project showcase
SaaS platformVisual identity
Axiom
A digital ecosystem bringing together learning, content, live sessions and community.
02Gaspa project showcase
Cupigo
Mobile applicationProduct Design
Cupigo
A dating experience designed around real, time-limited interactions.
03Gaspa project showcase
AL POR TRES
Visual identity
Al Por Tres
A premium, welcoming identity for a brasserie within a padel club.